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 More affordable White Label customization > existing platforms are very expensive to put your brand on
 Adaptable programs that let clients pick what works for them (e.g. add-ons, exercise swaps)
 Coach Program building tools are woefully inadequate and frustrating to use
 Boundaries are hard to establish with tools like WhatsApp
 Different people have different check-in behaviours
 Progress is more psychological than technical. People typically don’t trust the process, they want instant gratification.
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\nMore affordable White Label customization > existing platforms are very expensive to put your brand on
\nAdaptable programs that let clients pick what works for them (e.g. add-ons, exercise swaps)
\nCoach Program building tools are woefully inadequate and frustrating to use
\nBoundaries are hard to establish with tools like WhatsApp
\nDifferent people have different check-in behaviours
\nProgress is more psychological than technical. People typically don’t trust the process, they want instant gratification.
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 Fitbod is particularly slick, and there is a noticeable positive difference using an aesthetically pleasing app as opposed to something that’s purely functional.
 There is rarely nutrition integration here, these apps are for just working out rather than overall health goals.
 Social features are integrated, but I’m skeptical as to their usefulness.
 Integration into Live Activities (for iOS, Live Updates on Android) is a really useful feature that means a user doesn’t have to keep the app open all the time.
 Mild gamification is featured, how effective is it?","absoluteBoundingBox":{"x":3185.0,"y":5932.44384765625,"width":1000.0,"height":546.0},"isolatedAbsoluteRenderBounds":{"x":3185.26391601562,"y":5939.68408203125,"width":998.291259765625,"height":509.83984375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,53.0]],"size":{"x":1000.0,"y":546.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.149019613862038,"g":0.137254908680916,"b":0.164705887436867,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"accessibleHTMLTag":"P","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10,10],"characters":"While not the main focus of the brief, I did want to explore the UX of client-facing apps because much of the research into Coaching Apps raised issues about the client experience. I also really appreciate adjacent experience references for getting inspiration.\n\nAs a portfolio piece, I also wanted to work on something more generically tried-and-true. Ultimately the most important people to the Coach are the Clients, so I wanted to explore how other solutions make client’s lives easier.\n\nKey takeaways from the research are...\nThe Build-your-workout UX is not needed for our app, as ours is coach-led. This saves a lot of time and effort.
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Fitness App market is highly competitive and covers two areas; Coaching Apps and Workout Apps. A Coaching App will cover much of what a Workout App will, but needs ways for the Coach to manage the content delivered to their clients and managing multiple clients as well as groups. Examples of these include Trainerize, True Coach, Everfit, Coach Catalyst, and Hevy Coach. These are also professional commercial platforms and need features to help the business owner monetize their work. Workout Apps have become powered by AI recently, with some completely replacing the human coach. Whether AI supported or not, the user engages in a self-guided manner and these apps aim to appeal to a large range of individual users. Examples of these include Fitbod, Arvo, and Hevy. I also did some Academic Research, looking through...
 Effects of a digital intervention on physical activity in adults: A randomized controlled trial in a large-scale sample (2024) by Ficthner, Tinsel et al.
 Systematic review exploring human, AI, and hybrid health coaching in digital health interventions: trends, engagement, and lifestyle outcomes (2025) by Loughnane, Laiti et al.
 Do smartphone applications and activity trackers increase physical activity in adults? Systematic review, meta-analysis and metaregression (2020) by Laranjo, Ding, et al.
 Also 9 Ways to Supercharge Your Workouts in 2026, According to Experts (2026) by Olivia Vaile... but that’s just an article in GQ! Takeaways include; Retention and completion are higher for human coaching interventions The benefits of even small increases in exercise should be consistently communicated in online fitness programs Hybrid and AI models could promote engagement and offer positive participant experiences, they could not replicate the interpersonal elements of human-delivered interventions. Consistent human support was important for maintaining improvements in lifestyle and sustaining engagement. Finally I also researched My Fitness Pal; the leading nutrition tracking app, and determined that there is too much to build to have a One App To Rule Them All deliverable. Integration with My Fitness Pal is possible, and it has a very invested 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Fitness App market is highly competitive and covers two areas; Coaching Apps and Workout Apps.\n\nA Coaching App will cover much of what a Workout App will, but needs ways for the Coach to manage the content delivered to their clients and managing multiple clients as well as groups. Examples of these include Trainerize, True Coach, Everfit, Coach Catalyst, and Hevy Coach. These are also professional commercial platforms and need features to help the business owner monetize their work.\n\nWorkout Apps have become powered by AI recently, with some completely replacing the human coach. Whether AI supported or not, the user engages in a self-guided manner and these apps aim to appeal to a large range of individual users. Examples of these include Fitbod, Arvo, and Hevy.\n\nI also did some Academic Research, looking through...
\nEffects of a digital intervention on physical activity in adults: A randomized controlled trial in a large-scale sample (2024) by Ficthner, Tinsel et al.
\nSystematic review exploring human, AI, and hybrid health coaching in digital health interventions: trends, engagement, and lifestyle outcomes (2025) by Loughnane, Laiti et al.
\nDo smartphone applications and activity trackers increase physical activity in adults? Systematic review, meta-analysis and metaregression (2020) by Laranjo, Ding, et al.
\nAlso 9 Ways to Supercharge Your Workouts in 2026, According to Experts (2026) by Olivia Vaile... but that’s just an article in GQ!\n\nTakeaways include;\nRetention and completion are higher for human coaching interventions\nThe benefits of even small increases in exercise should be consistently communicated in online fitness programs\nHybrid and AI models could promote engagement and offer positive participant experiences, they could not replicate the interpersonal elements of human-delivered interventions.\nConsistent human support was important for maintaining improvements in lifestyle and sustaining engagement.\n\nFinally I also researched My Fitness Pal; the leading nutrition tracking app, and determined that there is too much to build to have a One App To Rule Them All deliverable. Integration with My Fitness Pal is possible, and it has a very invested 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 Exercise Libraries are very important, with a large and diverse set of exercises providing a lot of value to coaches and clients.
 Integration with platforms such as MyFitnessPal, Apple Health, and Garmin is patchy... it may not be simple to integrate everything into one experience.
 The UX of building workouts for clients is convoluted and clunky, particularly at scale.
 Coaches often sell extras and therefore need a form of marketplace.
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\nExercise Libraries are very important, with a large and diverse set of exercises providing a lot of value to coaches and clients.
\nIntegration with platforms such as MyFitnessPal, Apple Health, and Garmin is patchy... it may not be simple to integrate everything into one experience.
\nThe UX of building workouts for clients is convoluted and clunky, particularly at scale.
\nCoaches often sell extras and therefore need a form of marketplace.
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